1
Legal Framework & Regulator Expectations
- Understanding underquoting
- Misleading or deceptive conduct
- Price representations
- Regulator audit focus areas
- Evidence requirements
- Record-keeping principles
- Tasmanian regulatory context
This course is approved by the Property Agents Board of Tasmania
CPD ACTIVITY – EP8212
Underquoting, Advertising Compliance & Ethical Marketing
Stay Compliant. Build Trust. Promote with Integrity.
A practical, compliance-focused CPD activity for Tasmanian real estate professionals. Develop the knowledge and practical skills to advertise accurately, avoid underquoting and communicate ethically across traditional and digital marketing channels.
4 Hours
Online Self-Paced
Online Self-Paced
4 CPD
Points
Points
Video Modules
& Workbook
& Workbook
Assessment &
Practical Activities
Practical Activities
Comply with the Law
Understand Tasmanian legislation and regulator expectations.
Build Professional Integrity
Apply ethical decision-making in real estate practice.
Protect Consumers
Support transparent and accurate property marketing.
Navigate the Digital World
Manage risks across portals, social media and AI.
About This CPD Activity
Practical Learning for a Compliant and Ethical Property Industry
Underquoting, inaccurate advertising and misleading representations can create significant compliance and reputational risks for property professionals.
This 4-hour CPD activity provides a structured examination of the legal, ethical and practical considerations involved in property pricing, advertising and communication.
Participants explore how compliance principles apply to everyday real estate practice, including price representations, comparable sales, vendor communications, buyer enquiries, property portals, social media and AI-generated marketing content.
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Course Content
Four Structured Learning Modules
2
Price Guides, SOIs & Comparable Sales
- Selecting relevant comparable sales
- Assessing comparable evidence
- Preparing compliant price guides
- SOI accuracy and common errors
- Updating estimates
- Maintaining supporting evidence
- Responding to changing circumstances
3
Ethical Marketing & Vendor Communication
- Ethical decision-making
- Managing vendor expectations
- Responding to vendor pressure
- Transparent buyer communication
- Verbal and written representations
- Documenting important decisions
- Protecting professional integrity
4
Digital Advertising Risk Management
- Property portal advertising
- Social media compliance
- Website advertising
- Digital advertising claims
- AI-generated content risks
- Reviewing AI-generated marketing
- Internal audit trails
Practical Compliance Exercise
Can You Fix This Advertisement?
Put your knowledge into practice by reviewing a realistic property advertisement containing potential compliance issues.
Identify potentially misleading statements, unsupported price representations and digital marketing risks before rewriting the problematic material into a more appropriate advertisement.
Practical Activity
✓ Identify potential compliance issues
✓ Review supporting evidence
✓ Identify misleading statements
✓ Correct problematic representations
✓ Produce an improved advertisement
Learning Outcomes
What You Will Learn
01
Understand Underquoting
Identify legal and professional requirements relating to underquoting and misleading conduct.
02
Prepare Evidence-Based Information
Apply appropriate principles when preparing price information and comparable sales evidence.
03
Communicate Ethically
Apply ethical decision-making when communicating with vendors and prospective buyers.
04
Identify Misleading Advertising
Recognise representations and advertising practices that may create compliance concerns.
05
Manage Digital Marketing Risks
Identify risks associated with property portals, websites, social media and AI-generated content.
06
Strengthen Internal Compliance
Implement practical systems for advertising review, evidence retention and audit trails.
Assessment
Complete and Demonstrate Your Understanding
Participants complete assessment activities designed to demonstrate engagement with and understanding of the course content.
Online Knowledge Quiz
Test your understanding of the key compliance principles covered throughout the course.
Scenario-Based Tasks
Analyse realistic situations and determine an appropriate professional response.
Fix This Advertisement
Identify potential issues and produce an improved advertisement.
Who Should Complete This Course?
Designed for Tasmanian Property Professionals
✓
Residential Sales Professionals
✓
Property Agents
✓
Property Appraisal Personnel
✓
Agency Managers
✓
Property Marketing Personnel
✓
Digital Marketing Personnel
✓
Compliance Personnel
✓
Supervisors & Managers
Professional Development
Strengthen Your Advertising Compliance Knowledge
Stay informed. Stay compliant. Promote property with accuracy, transparency and professional integrity.
4 Hours | 4 CPD Points | Online Self-Paced
